Webinars can be the most effective medium of business communication today. Modern technology allows us to organize large-scale business conferences over the web, with participants from all over the world. However, webinars are tricky business and a few common mistakes which creep in due to carelessness during the design and delivery of a webinar may ruin its potential completely.
Here we discuss the seven sins of webinars which can adversely affect the effectiveness of any web conference.
1. Lack of Preparation
A webinar requires dedicated preparation and practice before going live. A lack of preparation results in a shaky and uncertain webinar which is subject to influences from the audience. Moreover, the speaker might just lose track of their main message during the conference, creating a chaotic and an ineffective presentation.
2. Lack of Marketing
A well-prepared webinar is of no use unless it is marketed well. Why will the audience join a conference unless he/she is aware of its objective? Moreover, the marketing messages must be authentic. Faulty marketing can disappoint the audience if the final product (the webinar) does not match their expectations.
3. Lack of Engagement
The most common curse which befalls a webinar is its inability to engage the audience. A boring presentation can even drive a participant to leave the free web conferencing session. The speaker must employ innovative techniques to maintain the interest of the audience during the conference.
4. Lack of Info-graphics
An overdose of text can easily disengage any audience. Relevant information about the topic being discussed must be presented graphically to keep the audience interested.
5. Lack of Punctuality
It is a universal vice, and webinars and web conferencing are just as susceptible to its consequences. Lack of punctuality disturbs the routine of the prospective audience and might even enrage some participants.
6. Lack of Technical support
A web conference may hit unexpected road blocks or even come to a standstill due to technical glitches in the web conferencing software. As a consequence not only does all the time and effort spent organizing the webinar go to waste, it also reduces the trust placed in the speaker by the audience.
7. Lack of Confidence
The worst sin that the host of a webinar can commit is to conduct a webinar without any confidence. It causes the host or the speaker to panic in the face any sudden change in the course of the webinar or any unexpected questions by the audience. It also means that your audience has a harder time placing their confidence in the message being communicated to them, rendering the webinar ineffective.
Here we discuss the seven sins of webinars which can adversely affect the effectiveness of any web conference.
1. Lack of Preparation
A webinar requires dedicated preparation and practice before going live. A lack of preparation results in a shaky and uncertain webinar which is subject to influences from the audience. Moreover, the speaker might just lose track of their main message during the conference, creating a chaotic and an ineffective presentation.
2. Lack of Marketing
A well-prepared webinar is of no use unless it is marketed well. Why will the audience join a conference unless he/she is aware of its objective? Moreover, the marketing messages must be authentic. Faulty marketing can disappoint the audience if the final product (the webinar) does not match their expectations.
3. Lack of Engagement
The most common curse which befalls a webinar is its inability to engage the audience. A boring presentation can even drive a participant to leave the free web conferencing session. The speaker must employ innovative techniques to maintain the interest of the audience during the conference.
4. Lack of Info-graphics
An overdose of text can easily disengage any audience. Relevant information about the topic being discussed must be presented graphically to keep the audience interested.
5. Lack of Punctuality
It is a universal vice, and webinars and web conferencing are just as susceptible to its consequences. Lack of punctuality disturbs the routine of the prospective audience and might even enrage some participants.
6. Lack of Technical support
A web conference may hit unexpected road blocks or even come to a standstill due to technical glitches in the web conferencing software. As a consequence not only does all the time and effort spent organizing the webinar go to waste, it also reduces the trust placed in the speaker by the audience.
7. Lack of Confidence
The worst sin that the host of a webinar can commit is to conduct a webinar without any confidence. It causes the host or the speaker to panic in the face any sudden change in the course of the webinar or any unexpected questions by the audience. It also means that your audience has a harder time placing their confidence in the message being communicated to them, rendering the webinar ineffective.