Blogging is one of the best ways to share fresh content over the web. Undoubtedly, it is the easiest and the most inexpensive way to create an interface between the host organization and the audience. Today, blogging is extensively used to leverage search engine optimization and increase the online visibility of relevant content sponsored by the host organization. However, what most organizations usually fail to notice is that blogs are a great medium to create opportunities for webinars and video conferences as well.
Webinars have been accepted by as the most effective means of business communication in present times. Blogging just boosts their effectiveness. Here’s how:
1. Motivates readers to join a webinar
Blogs, published with adequate research and factual evidence, often sounds credible to its readers. Frequent publishing of blogs ensures an influential position for the blogger. The trust a blogger builds with his or her readers can be utilized to educate them about the advantages of webinars and web conferences, thereby, motivating them to consider participating in online web meetings.
2. Provides platform for interaction with the audience
Most blogs are interactive in nature. An interested reader can strike a conversation with the blogger in the comment section of a blog. The blogger, taking up this opportunity can direct the readers to participate in a webinar hosted by the same organization which sponsors the blogs, in order to continue discussion on follow-up information. The interaction also helps in understanding what interests the audience, which subsequently facilitates deciding on the right webinar topic.
3. Marketing your webinar topics
Blogs make great marketing tools. They help in driving audience traffic to the free webinar platforms by attracting the readers with interesting overviews of the webinar topics. The links to broadcasted webinars can be visibly attached to an informative blog in the form of references. A blog, itself can also be marketed quite easily through popular mediums like social media networks.
4. Builds relationship with the audience
Blogging greatly helps in improving audience service. A customer-oriented blog site can be effectively used to solve the queries of the audience after a webinar. Regular and dedicated customer servicing through blogs keeps readers coming back.
5. Ensures valuable documentation
A free webinar service always emphasizes comprehensive documentation of a broadcast webinar. The document helps in retrospection of the discussions that had taken place during the seminar and so, assists in the designing of the next webinar. A blog which analyzes all the facets of a webinar discussion serves this purpose quite effectively.
Webinars have been accepted by as the most effective means of business communication in present times. Blogging just boosts their effectiveness. Here’s how:
1. Motivates readers to join a webinar
Blogs, published with adequate research and factual evidence, often sounds credible to its readers. Frequent publishing of blogs ensures an influential position for the blogger. The trust a blogger builds with his or her readers can be utilized to educate them about the advantages of webinars and web conferences, thereby, motivating them to consider participating in online web meetings.
2. Provides platform for interaction with the audience
Most blogs are interactive in nature. An interested reader can strike a conversation with the blogger in the comment section of a blog. The blogger, taking up this opportunity can direct the readers to participate in a webinar hosted by the same organization which sponsors the blogs, in order to continue discussion on follow-up information. The interaction also helps in understanding what interests the audience, which subsequently facilitates deciding on the right webinar topic.
3. Marketing your webinar topics
Blogs make great marketing tools. They help in driving audience traffic to the free webinar platforms by attracting the readers with interesting overviews of the webinar topics. The links to broadcasted webinars can be visibly attached to an informative blog in the form of references. A blog, itself can also be marketed quite easily through popular mediums like social media networks.
4. Builds relationship with the audience
Blogging greatly helps in improving audience service. A customer-oriented blog site can be effectively used to solve the queries of the audience after a webinar. Regular and dedicated customer servicing through blogs keeps readers coming back.
5. Ensures valuable documentation
A free webinar service always emphasizes comprehensive documentation of a broadcast webinar. The document helps in retrospection of the discussions that had taken place during the seminar and so, assists in the designing of the next webinar. A blog which analyzes all the facets of a webinar discussion serves this purpose quite effectively.