The effectiveness of a webinar lies in the reach of its broadcast. In order to generate awareness about a webinar service, the webinar hosts indulge in promotion through various channels to garner maximum audience. However, the real challenge a webinar host faces is in finding ways to motivate the prospective audience to sign-up and attend the webinar. As a matter of fact, most of the audiences might demand additional value benefits or useful incentives to subscribe to a webinar. Such incentives not only motivate people to subscribe but also encourage them to invite others as well.
Here are five ways a webinar host can incentivize subscriptions in order to magnify the audience pool.
Share the webinar content after broadcast
If prospective audiences are promised that all the webinar content—videos, transcripts etc. will be duly mailed to them, it would definitely motivate them to sign-up and attend the free webinar session. Sharing webinar content is not a formidable task at all. A video recording of the webinar can be shared with the audience in small bits on a daily basis so that the buzz can be retained for a long time. The audience can also be asked to share their insights on the webinar with one another.
Organize contests
Contests are undoubtedly one of the best ways to engage an audience. Various contests can be organized in relation to the webinar. The webinar host can hold quizzes on the topics being discussed or might encourage the audience to conduct activities on social media with the promise of rewarding the best activity. Such contests will help rope in the enthusiasm of several prospective attendees.
Offer freebies
A simple yet time-tested method to incentivize subscriptions for any free webinar hosting session is to offer free gifts, either goods or services. Webinar hosts can rope in sponsors to take up the expense of the freebies in lieu of product promotion.
Provide access to a free course
The audience can be provided free access to any online course, the subject being in compliance with the webinar topic. Online courses are of great value to many people, and the association of such courses with a webinar hosting session will motivate a lot of people to regularly attend your webinar.
Develop a club sentiment
Sometimes, the sentiment of being an active member of a like-minded community is a great incentive. The webinar host can create a club with all the subscribers of a free webinar service and launch various forum based discussions and activities. As an additional benefit to the webinar host, the discussions in the club will also help understanding the needs of the audience and designing subsequent webinars.
Here are five ways a webinar host can incentivize subscriptions in order to magnify the audience pool.
Share the webinar content after broadcast
If prospective audiences are promised that all the webinar content—videos, transcripts etc. will be duly mailed to them, it would definitely motivate them to sign-up and attend the free webinar session. Sharing webinar content is not a formidable task at all. A video recording of the webinar can be shared with the audience in small bits on a daily basis so that the buzz can be retained for a long time. The audience can also be asked to share their insights on the webinar with one another.
Organize contests
Contests are undoubtedly one of the best ways to engage an audience. Various contests can be organized in relation to the webinar. The webinar host can hold quizzes on the topics being discussed or might encourage the audience to conduct activities on social media with the promise of rewarding the best activity. Such contests will help rope in the enthusiasm of several prospective attendees.
Offer freebies
A simple yet time-tested method to incentivize subscriptions for any free webinar hosting session is to offer free gifts, either goods or services. Webinar hosts can rope in sponsors to take up the expense of the freebies in lieu of product promotion.
Provide access to a free course
The audience can be provided free access to any online course, the subject being in compliance with the webinar topic. Online courses are of great value to many people, and the association of such courses with a webinar hosting session will motivate a lot of people to regularly attend your webinar.
Develop a club sentiment
Sometimes, the sentiment of being an active member of a like-minded community is a great incentive. The webinar host can create a club with all the subscribers of a free webinar service and launch various forum based discussions and activities. As an additional benefit to the webinar host, the discussions in the club will also help understanding the needs of the audience and designing subsequent webinars.