Webinars are undoubtedly the most popular means of business communication today. Besides managerial functions and client servicing, webinars are also being used for training and sales demonstrations. However, to maximize the benefits of a webinar, it needs to be able to attract a large audience. Webinar organizers employ a number of techniques to promote a webinar, one of the most effective of which is website marketing.
The website is the interface which directs the audience to the webinar. Needless to say, the visual appeal, ease of navigation and informational content of the website plays an important role in the promotion of a free webinar service. Here are five features every webinar service website must have in order to promote a webinar effectively.
1. Attractive home page
The impact of a first impression is always strong. The home page of the promotional website must be visually attractive with relevant text, templates, images and videos arranged in an easy-to-view manner. The colors, texture and fonts used in the design must be appealing to the average viewer from the target group.
2. Blog posts
Every promotional website must maintain a blog, with regularly updated posts on topics of interest to potential attendees. The blog posts should be composed in an informative, interactive and thought-provoking manner. Fresh topics should be explored in each blog post and the readers must be allowed and encouraged to share their views as comments.
3. Website Sidebars and Footers
The sidebar of a webpage is the ideal spot to post advertisements of upcoming webinars and web conferencing events. The sidebar can also be used to post click-bait content, which will direct one to links containing published webinars. The advantage of using the sidebar is that it easily grabs the attention of the viewer and yet does not interfere with the basic content of the website. The footer of the webpage can also be used for the same purpose.
4. Call To Action
A CTA is meant to persuade visitors on the website to respond immediately. The website must also double up as a platform where viewers can register or sign up for the free webinar hosting session. CTAs facilitate registration of members by attracting viewers and providing them easy access to a quick sign-up.
5. Downloadable Freebies
Freebies in the form of bundled transcriptions, video clips or informative materials can be posted on the websites. These freebies not only engage the viewers with the website but also help the website make a lasting impression on the visitor.
The website is the interface which directs the audience to the webinar. Needless to say, the visual appeal, ease of navigation and informational content of the website plays an important role in the promotion of a free webinar service. Here are five features every webinar service website must have in order to promote a webinar effectively.
1. Attractive home page
The impact of a first impression is always strong. The home page of the promotional website must be visually attractive with relevant text, templates, images and videos arranged in an easy-to-view manner. The colors, texture and fonts used in the design must be appealing to the average viewer from the target group.
2. Blog posts
Every promotional website must maintain a blog, with regularly updated posts on topics of interest to potential attendees. The blog posts should be composed in an informative, interactive and thought-provoking manner. Fresh topics should be explored in each blog post and the readers must be allowed and encouraged to share their views as comments.
3. Website Sidebars and Footers
The sidebar of a webpage is the ideal spot to post advertisements of upcoming webinars and web conferencing events. The sidebar can also be used to post click-bait content, which will direct one to links containing published webinars. The advantage of using the sidebar is that it easily grabs the attention of the viewer and yet does not interfere with the basic content of the website. The footer of the webpage can also be used for the same purpose.
4. Call To Action
A CTA is meant to persuade visitors on the website to respond immediately. The website must also double up as a platform where viewers can register or sign up for the free webinar hosting session. CTAs facilitate registration of members by attracting viewers and providing them easy access to a quick sign-up.
5. Downloadable Freebies
Freebies in the form of bundled transcriptions, video clips or informative materials can be posted on the websites. These freebies not only engage the viewers with the website but also help the website make a lasting impression on the visitor.